Ars Technica’s Andrew Webster talks about the state of Japanese game development with Square Enix president Yoichi Wada. Wada pinpoints 2005 as the year Japan game companies began falling behind their Western counterparts. He implies the console transition was the reason, saying Japanese developers are just now starting to see recovery as they get accustomed to working with current consoles. Despite of that, he still sees a lack of up and coming game talent out of Japan. Square Enix recently brought UK developer Eidos into its fold, a move that Wada partly attributes to his company seeking culturally diverse talent. He says his company s goal is to create a flat world where the same games are appealing to audiences in the West and East. Among Square Enix’s plans are tightening the gap that exists between their games getting released in Japan and abroad to grow its Western audience. On the flip side, the company wants to find ways to overcome marketing and retail barriers to help grow Japan’s appetite for Western fare.
From Square To Flat
Recommended For You
The Return Of ROI: Why Brands Should Rethink Earned Media Value
With only a fraction of US digital ad budgets devoted to earned media, the ability to…
Coachella Recap: Navigating The Influencer-Earned Media Mess
Earned media can be a complex topic, especially for brands that grow with audience engagement. If…
What Marketers Can Learn From Post Malone’s Earned Media Value Success
For marketers, decoding the true value of social media interactions and PR coverage can be a…