Lady Gaga and Zynga have announced that they will be promoting the upcoming album Born this Way” together. Users will be able to listen to un-released songs when they visit the uniquely designed neighboring farm GagaVille in FarmVille, with the full album coming bundled as a free download with the purchase of a special Zynga $25 game card at Best Buy.
I want to celebrate and share Born This Way with my little monsters in a special way that s never been done before, said Lady Gaga. Zynga has created a magical place in FarmVille where my fans can come play, and be the first to listen to the album.
We re focused on creating cool new ways to entertain and surprise our players, said Owen Van Natta, Zynga s executive vice president of business. Our partnership with Lady Gaga offers many new experiences: Exclusive access to music in-game, a mobile contest, a free album bundled with Zynga game card purchases and limited edition virtual items across ten Zynga games. We want to thank Lady Gaga for working with us on this truly great surprise.
Source: zynga.com/ladygaga
