Reports are that Gaikai is looking to sell itself to the highest bidder. The Aliso Viejo, California company has raised around $45 million in VC funding over the past few years, and they have teamed up with Walmart, YouTube and Electronic Arts.

The offering, which could exceed $500 million, could receive offers from platform holders like Sony and Microsoft or service providers like AT&T or Comcast. Gaikai is not commenting on the matter for the moment.

Source: Fortune {link no longer active}