The winners of the eighth annual Game Marketing Awards were announced recently. Among the top awarded publishers were Microsoft for Halo 4, Activision for Call of Duty: Black Ops II and Ubisoft for Assassin’s Creed III and Just Dance 4.

Full list of winners below:

Outstanding TV or Theatrical Ad

  • GOLD
    Halo 4 Scanned
    Microsoft Xbox
  • SILVER
    Call of Duty: Black Ops 2 Reveal
    Activision/The Ant Farm
  • BRONZE
    Assassin’s Creed 3 In-Cinema :60
    Ubisoft/The Ant Farm

Funniest Video Asset

  • GOLD
    Kinect Star Wars Girl Vader
    Microsoft Xbox
  • SILVER
    FAR CRY 3 MONKEY BUSINESS PACK
    Trailer Park & Ubisoft
  • BRONZE
    EA SPORTS Madden 13 “Madden Forever” – Interview
    Heat

Outstanding Promotional Trailer

  • GOLD
    Just Dance 4 E3 Announcement Trailer
    Buster
  • SILVER
    Assassin’s Creed 3 “Launch Trailer”
    Ubisoft and The Ant Farm
  • BRONZE
    PlanetSide 2 “Death is No Excuse”
    Sony Online Entertainment & Blur

Best Game Footage Trailer

  • GOLD
    Borderlands 2 “Wimoweh” Trailer
    g-NET, 2K & Gearbox
  • SILVER
    Call of Duty: Black Ops 2 Reveal
    Activision/The Ant Farm
  • BRONZE
    Far Cry 3 Story Trailer
    Ubisoft/The Ant Farm

Best Long Format Featuring Promotional Contest

  • GOLD
    Dishonored – “Tales from Dunwall”
    Psyop / Rokkan / Evolution Music Partners / DeFacto Sound / Bethesda Softworks
  • SILVER
    Assassin’s Creed III: Inside Assassin’s Creed III
    Ubisoft/Modus Operandi
  • BRONZE
    The Final Hours of Tomb Raider Video Series
    g-NET & Crystal Dynamics

Best Live Action Promotional Contest

  • GOLD
    Angry Birds – “Launch TV:60”
    Activision/The Ant Farm
  • SILVER
    Mass Effect 3- Fight
    Electronic Arts
  • BRONZE
    Just Dance 4 – “Justin Bieber Surprise”
    Ubisoft/The Ant Farm

Outstanding Overall Marketing Campaign of the Year

  • GOLD
    Halo 4
    Microsoft Xbox
  • SILVER
    Just Dance 4
    Ubisoft
  • BRONZE
    Call of Duty: Black Ops II
    72andSunny

Outstanding Overall Marketing Campaign – Core Games

  • GOLD
    EA SPORTS Madden 13 “Madden Forever”
    Heat
  • SILVER
    Halo 4
    Microsoft Xbox
  • BRONZE
    Far Cry 3 Campaign
    Ubisoft

Outstanding Overall Marketing Campaign – Family Games

  • GOLD
    Nike + Kinect Training
    Microsoft Xbox
  • SILVER
    Just Dance 4
    Ubisoft
  • BRONZE
    Disney Epic Mickey 2: The Power of Two
    Disney Interactive/The Ant Farm

Outstanding Overall Marketing Campaign – Mobile Games

  • GOLD
    The Simpsons Tapped Out
    Electronic Arts
  • SILVER
    ATVI Mobile – “Pitfall, Anthology, And Wipeout”
    ATVI/The Ant Farm
  • BRONZE
    Mobile App Global Challenge
    appsasia

Standout Print Advertisement.

  • GOLD
    Assassin’s Creed 3 “Into Battle”
    Ubisoft
  • SILVER
    God of War: Ascension
    Sony Computer Entertainment America & PETROL
  • BRONZE
    Sleeping Dogs Print Ads
    Square Enix

Standout Ad Campaign

  • GOLD
    Halo 4
    Microsoft Xbox
  • SILVER
    Assassin’s Creed 3 Lifecycle Print Campaign
    Ubisoft
  • BRONZE
    Dishonored – Ad Campaign
    Bethesda Softworks / Rokkan / Fearless Media

Standout Outdoor Advertising

  • GOLD
    Assassin’s Creed 3 Outdoor Campaign
    Ubisoft
  • SILVER
    Halo 4 E3 OOH
    Microsoft Xbox
  • BRONZE
    Borderlands 2 Wallscapes
    2K Games

Standout Overall Pop Display

  • GOLD
    Halo 4 Countdown Counter Unit
    Origin LLC
  • SILVER
    Dead Island: Riptide Best Buy Display
    Square Enix / Deep Silver
  • BRONZE
    Halo 4 GameStop End cap
    Origin LLC

Best Non-Traditional Product Packaging

  • GOLD
    Skylanders Giants Starter Kit
    Activision and Hamagami/Carroll Inc.
  • SILVER
    Skylanders Giants Portal Owners Pack
    Activision and Hamagami/Carroll Inc.
  • BRONZE
    Skylanders Giants Single Character Packages
    Activision and Hamagami/Carroll Inc.

Best Limited Edition, Special Edition or Collector’s Edition

  • GOLD
    Call of Duty: Black Ops II – Care Package
    Activision & PETROL
  • SILVER
    Diablo III Collector’s Edition
    Blizzard Entertainment
  • BRONZE
    Assassin’s Creed 3 Limited Edition
    Ubisoft

Best Showing at a Trade Event

  • GOLD
    PAX East 2012: Ubisoft Booth Activation
    Ubisoft
  • SILVER
    Activision Skylanders, Toy Fair 2012
    Ignited/Activision
  • BRONZE
    Activision E3 2012
    Ignited/Activision/The Ant Farm

Best Retail Marketing Campaign

  • GOLD
    Tomb Raider
    Square Enix and Midnight Oil Creative
  • SILVER
    Skylanders Giants
    Activision and Midnight Oil Creative
  • BRONZE
    Assassin’s Creed 3
    Ubisoft and Midnight Oil Creative

Best Trade Collateral

  • GOLD
    Raiden’s Arm
    Ignited/Konami
  • SILVER
    Family Guy Manager Mailer
    Activision and Midnight Oil Creative
  • BRONZE
    Assassin’s Creed 3 Alex Ross Steelbook
    Ubisoft

Best Website for a Product

  • GOLD
    Transformers: Fall of Cybertron
    Soap Creative & Activision
  • SILVER
    Sleeping Dogs
    Future US / MoreYellow
  • BRONZE
    Assassin’s Creed III: Portal
    Ubisoft/Pop

Best Digital Advertising Campaign

  • GOLD
    Assassin’s Creed III: Online Banners
    Ubisoft/Modus Operandi
  • SILVER
    Prototype 2
    Soap Creative & Activision
  • BRONZE
    Guild Wars 2 “We Are The Brave”
    Ayzenberg Group & ArenaNet

Best Use of Digital Media or Use of Digital Social Media Marketing

  • GOLD
    Halo 4
    AKQA
  • SILVER
    Black Ops II
    SapientNitro
  • BRONZE
    Action Movie FX App
    72andSunny

Best Use of Music in a Promotional Piece

  • GOLD
    Borderlands 2 “Wimoweh” Trailer
    g-NET, 2K & Gearbox
  • SILVER
    ZombiU
    Ubisoft
  • BRONZE
    Dishonored – “Drunken Whaler”
    COPILOT / Rokkan / Bethesda Softworks

Best Use of Sound Design

  • GOLD
    Call of Duty: China Reveal
    Activision/The Ant Farm
  • SILVER
    Dead Space 3 “Turn it Off” Trailer
    g-NET
  • BRONZE
    Dishonored
    Defacto Sound & Bethesda Softworks

Best Copywriting for Static Media or Online

  • GOLD
    Resident Evil: Operation Raccoon City Reviewer’s Guide
    Off Base Productions
  • SILVER
    Call of Duty: Black Ops II – “Rightfull King” Kindle Short Story
    Armed Mind
  • BRONZE
    Call of Duty: Black Ops II
    Activision & Petrol

Best Copywriting for a Video Asset

  • GOLD
    Assassin’s Creed 3 In-Cinema :60
    Ubisoft/The Ant Farm
  • SILVER
    Far Cry 3 Launch Trailer
    g-NET
  • BRONZE
    Far Cry 3 Story Trailer
    Ubisoft/The Ant Farm

Best Product Logo Design

  • GOLD
    Star Wars 1313
    LucasArts and Hamagami/Carroll Inc.
  • SILVER
    Call of Duty: Black Ops II
    Activision & PETROL
  • BRONZE
    Skylanders Giants
    Activision and Hamagami/Carroll Inc.

Best Key Art

  • GOLD
    Metal Gear Rising: Revengeance
    Ignited/Konami
  • SILVER
    Sleeping Dogs Key Art
    Square Enix
  • BRONZE
    Assassin’s Creed 3 Limited Edition Box
    Ubisoft

Best Promotional Partnership

  • GOLD
    Madden NFL 13 Cover Vote Campaign
    EA SPORTS, ESPN and Fleishman-Hillard
  • SILVER
    EA SPORTS and ESPN – Partnership
    Electronic Arts, ESPN
  • BRONZE
    Just Dance 4 – Cheetos Partnership
    Ubisoft

Best Product Announcement

  • GOLD
    Resident Evil 6 Announcement Strategy
    Capcom and Tangible Media
  • SILVER
    Call of Duty: Black Ops 2 Reveal
    Activision/The Ant Farm
  • BRONZE
    Deadpool Announcement
    Ignited/Activision

Most Effective Buzz Generating Tactic

  • GOLD
    Assassin’s Creed III: YouTube Influencer Campaign
    Ubisoft/Plaid Social Labs/Alloy Digital
  • SILVER
    Madden NFL 13 Cover Vote Campaign
    EA SPORTS, ESPN and Fleishman-Hillard
  • BRONZE
    Halo 4 Glyph
    Microsoft Xbox / AKQA

Thinking Outside of the Box

  • GOLD
    Halo 4 Glyph
    Microsoft Xbox / AKQA
  • SILVER
    Just Dance 4 – “Justin Bieber Surprise”
    Ubisoft/The Ant Farm
  • BRONZE
    Hip Hop Dance Experience NFL Program
    Ubisoft

Best Swag

  • GOLD
    Far Cry 3 Real Tattoos
    Ubisoft
  • SILVER
    Assassin’s Creed 3 Adidas Shoes
    Ubisoft

*No bronze place was awarded for this category