The winners of the eighth annual Game Marketing Awards were announced recently. Among the top awarded publishers were Microsoft for Halo 4, Activision for Call of Duty: Black Ops II and Ubisoft for Assassin’s Creed III and Just Dance 4.
Full list of winners below:
Outstanding TV or Theatrical Ad
- GOLD
Halo 4 Scanned
Microsoft Xbox - SILVER
Call of Duty: Black Ops 2 Reveal
Activision/The Ant Farm - BRONZE
Assassin’s Creed 3 In-Cinema :60
Ubisoft/The Ant Farm
Funniest Video Asset
- GOLD
Kinect Star Wars Girl Vader
Microsoft Xbox - SILVER
FAR CRY 3 MONKEY BUSINESS PACK
Trailer Park & Ubisoft - BRONZE
EA SPORTS Madden 13 “Madden Forever” – Interview
Heat
Outstanding Promotional Trailer
- GOLD
Just Dance 4 E3 Announcement Trailer
Buster - SILVER
Assassin’s Creed 3 “Launch Trailer”
Ubisoft and The Ant Farm - BRONZE
PlanetSide 2 “Death is No Excuse”
Sony Online Entertainment & Blur
Best Game Footage Trailer
- GOLD
Borderlands 2 “Wimoweh” Trailer
g-NET, 2K & Gearbox - SILVER
Call of Duty: Black Ops 2 Reveal
Activision/The Ant Farm - BRONZE
Far Cry 3 Story Trailer
Ubisoft/The Ant Farm
Best Long Format Featuring Promotional Contest
- GOLD
Dishonored – “Tales from Dunwall”
Psyop / Rokkan / Evolution Music Partners / DeFacto Sound / Bethesda Softworks - SILVER
Assassin’s Creed III: Inside Assassin’s Creed III
Ubisoft/Modus Operandi - BRONZE
The Final Hours of Tomb Raider Video Series
g-NET & Crystal Dynamics
Best Live Action Promotional Contest
- GOLD
Angry Birds – “Launch TV:60”
Activision/The Ant Farm - SILVER
Mass Effect 3- Fight
Electronic Arts - BRONZE
Just Dance 4 – “Justin Bieber Surprise”
Ubisoft/The Ant Farm
Outstanding Overall Marketing Campaign of the Year
- GOLD
Halo 4
Microsoft Xbox - SILVER
Just Dance 4
Ubisoft - BRONZE
Call of Duty: Black Ops II
72andSunny
Outstanding Overall Marketing Campaign – Core Games
- GOLD
EA SPORTS Madden 13 “Madden Forever”
Heat - SILVER
Halo 4
Microsoft Xbox - BRONZE
Far Cry 3 Campaign
Ubisoft
Outstanding Overall Marketing Campaign – Family Games
- GOLD
Nike + Kinect Training
Microsoft Xbox - SILVER
Just Dance 4
Ubisoft - BRONZE
Disney Epic Mickey 2: The Power of Two
Disney Interactive/The Ant Farm
Outstanding Overall Marketing Campaign – Mobile Games
- GOLD
The Simpsons Tapped Out
Electronic Arts - SILVER
ATVI Mobile – “Pitfall, Anthology, And Wipeout”
ATVI/The Ant Farm - BRONZE
Mobile App Global Challenge
appsasia
Standout Print Advertisement.
- GOLD
Assassin’s Creed 3 “Into Battle”
Ubisoft - SILVER
God of War: Ascension
Sony Computer Entertainment America & PETROL - BRONZE
Sleeping Dogs Print Ads
Square Enix
Standout Ad Campaign
- GOLD
Halo 4
Microsoft Xbox - SILVER
Assassin’s Creed 3 Lifecycle Print Campaign
Ubisoft - BRONZE
Dishonored – Ad Campaign
Bethesda Softworks / Rokkan / Fearless Media
Standout Outdoor Advertising
- GOLD
Assassin’s Creed 3 Outdoor Campaign
Ubisoft - SILVER
Halo 4 E3 OOH
Microsoft Xbox - BRONZE
Borderlands 2 Wallscapes
2K Games
Standout Overall Pop Display
- GOLD
Halo 4 Countdown Counter Unit
Origin LLC - SILVER
Dead Island: Riptide Best Buy Display
Square Enix / Deep Silver - BRONZE
Halo 4 GameStop End cap
Origin LLC
Best Non-Traditional Product Packaging
- GOLD
Skylanders Giants Starter Kit
Activision and Hamagami/Carroll Inc. - SILVER
Skylanders Giants Portal Owners Pack
Activision and Hamagami/Carroll Inc. - BRONZE
Skylanders Giants Single Character Packages
Activision and Hamagami/Carroll Inc.
Best Limited Edition, Special Edition or Collector’s Edition
- GOLD
Call of Duty: Black Ops II – Care Package
Activision & PETROL - SILVER
Diablo III Collector’s Edition
Blizzard Entertainment - BRONZE
Assassin’s Creed 3 Limited Edition
Ubisoft
Best Showing at a Trade Event
- GOLD
PAX East 2012: Ubisoft Booth Activation
Ubisoft - SILVER
Activision Skylanders, Toy Fair 2012
Ignited/Activision - BRONZE
Activision E3 2012
Ignited/Activision/The Ant Farm
Best Retail Marketing Campaign
- GOLD
Tomb Raider
Square Enix and Midnight Oil Creative - SILVER
Skylanders Giants
Activision and Midnight Oil Creative - BRONZE
Assassin’s Creed 3
Ubisoft and Midnight Oil Creative
Best Trade Collateral
- GOLD
Raiden’s Arm
Ignited/Konami - SILVER
Family Guy Manager Mailer
Activision and Midnight Oil Creative - BRONZE
Assassin’s Creed 3 Alex Ross Steelbook
Ubisoft
Best Website for a Product
- GOLD
Transformers: Fall of Cybertron
Soap Creative & Activision - SILVER
Sleeping Dogs
Future US / MoreYellow - BRONZE
Assassin’s Creed III: Portal
Ubisoft/Pop
Best Digital Advertising Campaign
- GOLD
Assassin’s Creed III: Online Banners
Ubisoft/Modus Operandi - SILVER
Prototype 2
Soap Creative & Activision - BRONZE
Guild Wars 2 “We Are The Brave”
Ayzenberg Group & ArenaNet
Best Use of Digital Media or Use of Digital Social Media Marketing
- GOLD
Halo 4
AKQA - SILVER
Black Ops II
SapientNitro - BRONZE
Action Movie FX App
72andSunny
Best Use of Music in a Promotional Piece
- GOLD
Borderlands 2 “Wimoweh” Trailer
g-NET, 2K & Gearbox - SILVER
ZombiU
Ubisoft - BRONZE
Dishonored – “Drunken Whaler”
COPILOT / Rokkan / Bethesda Softworks
Best Use of Sound Design
- GOLD
Call of Duty: China Reveal
Activision/The Ant Farm - SILVER
Dead Space 3 “Turn it Off” Trailer
g-NET - BRONZE
Dishonored
Defacto Sound & Bethesda Softworks
Best Copywriting for Static Media or Online
- GOLD
Resident Evil: Operation Raccoon City Reviewer’s Guide
Off Base Productions - SILVER
Call of Duty: Black Ops II – “Rightfull King” Kindle Short Story
Armed Mind - BRONZE
Call of Duty: Black Ops II
Activision & Petrol
Best Copywriting for a Video Asset
- GOLD
Assassin’s Creed 3 In-Cinema :60
Ubisoft/The Ant Farm - SILVER
Far Cry 3 Launch Trailer
g-NET - BRONZE
Far Cry 3 Story Trailer
Ubisoft/The Ant Farm
Best Product Logo Design
- GOLD
Star Wars 1313
LucasArts and Hamagami/Carroll Inc. - SILVER
Call of Duty: Black Ops II
Activision & PETROL - BRONZE
Skylanders Giants
Activision and Hamagami/Carroll Inc.
Best Key Art
- GOLD
Metal Gear Rising: Revengeance
Ignited/Konami - SILVER
Sleeping Dogs Key Art
Square Enix - BRONZE
Assassin’s Creed 3 Limited Edition Box
Ubisoft
Best Promotional Partnership
- GOLD
Madden NFL 13 Cover Vote Campaign
EA SPORTS, ESPN and Fleishman-Hillard - SILVER
EA SPORTS and ESPN – Partnership
Electronic Arts, ESPN - BRONZE
Just Dance 4 – Cheetos Partnership
Ubisoft
Best Product Announcement
- GOLD
Resident Evil 6 Announcement Strategy
Capcom and Tangible Media - SILVER
Call of Duty: Black Ops 2 Reveal
Activision/The Ant Farm - BRONZE
Deadpool Announcement
Ignited/Activision
Most Effective Buzz Generating Tactic
- GOLD
Assassin’s Creed III: YouTube Influencer Campaign
Ubisoft/Plaid Social Labs/Alloy Digital - SILVER
Madden NFL 13 Cover Vote Campaign
EA SPORTS, ESPN and Fleishman-Hillard - BRONZE
Halo 4 Glyph
Microsoft Xbox / AKQA
Thinking Outside of the Box
- GOLD
Halo 4 Glyph
Microsoft Xbox / AKQA - SILVER
Just Dance 4 – “Justin Bieber Surprise”
Ubisoft/The Ant Farm - BRONZE
Hip Hop Dance Experience NFL Program
Ubisoft
Best Swag
- GOLD
Far Cry 3 Real Tattoos
Ubisoft - SILVER
Assassin’s Creed 3 Adidas Shoes
Ubisoft
*No bronze place was awarded for this category