HBO ran one of the best newspaper ads in recent memory in a recent issue of the New York Times. Along with a shadow of one of Khaleesi’s dragons, there’s also wink-and-nod headlines like “The Lion of the Desert” and “Medea Resurrects at the Abuelitas” with articles that actually relate to the Game of Thrones universe

There was a similar ad on the HBO building itself.

Cool girls don’t look at explosions.

Source: BuzzFeed.com