Gamestation recently received some criticism for a poster reading that a used game was”cheaper than your girlfriend.” Despite a female employee calling it”openly sexist” the company doesn’t seem to worried about a backlash.

“We welcome everyone into our stores and the Gamestation brand reflects its customer base which is still predominantly the traditional core male gamer,” explained Game U.K. head of PR Neil Ashurst. “Our marketing and in-store POS does, and will continue to, appeal to that audience. Throughout its existence, Gamestation has always been slightly edgy and occasionally controversial. Our customers love this about us.”

“Whether they agree with everything we do is a different matter,” added Ashurst. “We embrace people’s right to disagree and you will see this in our stores every week as our customers and staff discuss, usually passionately, the finer points of the latest games.”