Girl’s toys have long been focused on homemaking simulations and pink dolls, but GoldieBlox wants to change that. This creative ad, featuring a variant on the Beastie Boys classic “Girls”, advertises the engineering-focused toys.
GoldieBlox Makes A ‘Princess Machine’
Recommended For You
Coachella Recap: Navigating The Influencer-Earned Media Mess
Earned media can be a complex topic, especially for brands that grow with audience engagement. If…
Podcasts Deliver On ROI And Engagement: Here’s How To Launch Your Strategy
Even in the midst of uncertainty, podcasts are providing brand marketers with new opportunities to drive…
The Return Of ROI: Why Brands Should Rethink Earned Media Value
With only a fraction of US digital ad budgets devoted to earned media, the ability to…