Google is looking to get more social with particular celebrities, brands and even politicians, and Google Posts might do the trick.

Google Posts enables particular people to publish entries on Google, and communicate through text, images and videos directly on the site. “Creating content is fast and simple, and, once published, posts will appear instantly in search results related to the candidate,” says the site, indicating that the program is initially intended for presidential hopefuls. “Each post can also be shared on popular social networks, amplifying the message even further.”


While the program is currently limited to political figures, the site notes that, “In the future, we plan to make it available to other prominent figures and organizations.” This includes popular celebrities and brands, and although Google didn’t reveal any interested parties yet, it did open up a wait list.

Using a real-time approach via Google Posts could be ideal for politicians to find an outreach to potential voters. Once the program picks up some speed, it will give brands and celebrities a new way to communicate with consumers and fans doing searches on them. It could also be the next step for the company’s social media plans as it slowly tries to move consumers away from the somewhat mixed Google+.