Gree has announced that it has founded a new studio in London, part of the city’s center for technology and media companies on the east-side. The firm will focus on mobile development and looks to expand from the current Gree U.K. employee total of 20.

“The formation of a U.K. studio is strategically significant on many levels,” said Gree U.K. CEO Ryotaro Shima. “Primarily it will allow us to focus on Western content, keyed to local social trends, as well as tailoring content for global propositions. It also reinforces Gree’s commitment to growth within European markets.”

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