Nielsen recently surveyed when are the most anticipated games for 2012 after the Electronic Entertainment Expo (E3). Halo 4 is the most title for Xbox 360 gamers, though Call of Duty: Black Ops II has now inserted itself at the top of the list for PS3 gamers (ranking a close second on Xbox 360 as well), while for Wii, Just Dance 4 is in the top spot.
“Madden NFL 13 still ranks in the top 5 for all three consoles, with three other titles making the top 15 across the consoles as well; Need For Speed: Most Wanted (2012), FIFA Soccer 13, and NBA 2K13,” added Nielsen. “In addition to Call of Duty: Black Ops II, other titles that are not releasing on the Wii but have high marks on both the Xbox 360 and PS3 are Assassin’s Creed III, Resident Evil 6 and Borderlands 2.”
“The anticipation level among gaming consumers was derived from leveraging several key consumer metrics, including Awareness and Purchase Interest, into one overall score. That score was then compared to scores from all previous games released on the same platform at the same point in their release cycles, to determine the percentile ranking of the upcoming title (aka the Nielsen Game Rank),” noted Nielsen. “Consumer data was derived from online interviews of 4,823 male and female active gamers (those who own at least one current generation console and actively play on and purchase games for that console), between the ages of seven to 54. The timeframe for the data collection was June 3 to June 30, so consumer measures may shift further as marketing efforts heat up over the rest of the year.”