Sony Online Entertainment is at it again, weaving an intertextual pairing of cultural references that probably no one saw coming, yet seem to go together like bacon and everything. The latest trailer for SOE’s Dragon’s Prophet again blends the lore in the Asian-developed dragon-based MMO with American super metal music, and the result is pretty darn funny.
The trailer is produced by Ayzenberg, publisher of [a]list daily. It’s the second in SOE’s #SuperMetal campaign for Dragon’s Prophet. If you’re wondering what inspired the approach, check out our exclusive interview with SOE head of marketing Laura Naviaux. (And if you make it to the end of the interview, you’ll see Naviaux who can bang heads with the best of them.)
