The mobile gaming market is booming right now, but some developers feel that their product could thrive if it could have a greater outreach to other markets. That only brings up one question: can it be done effectively
Chinese game platform operator 360 Game believes there’s a way for U.S. game developers to build a successful bridge into overseas and it lies in the company’s new tool, Qihoo360.
“Qihoo’s 360 Game is the biggest Android mobile game platform in China,” said the company in a statement, per Mobile Advertising Watch. “360 Game provides a wide selection of high quality free mobile games to hundreds of millions of users in China. Additionally, 360 Game provides a customized service for game developers to help them publish their games in China.”
The company has already proven its track record, having formed alliances with a number of big-name mobile developers to release their games in China, including Blizzard, Disney and Goodgame.
“360 Game is one of the most successful PC web-game publishing companies in China and publishes hundreds of popular web games and reaches over 200 million users,” the company noted. “(It) also aggregates two web game platforms (360 Game Center and Youxi.com) and 360 Game Lobby to provide high quality web games and services to gamers.”
Obviously it’s not an easy process, as some localization is involved in making sure the game caters to the right crowd, and success isn’t always guaranteed, continuing the stiff competition with other popular titles. Nevertheless, developers can still find motivation in trying something new, and potentially expanding its games so that new players can see what it’s all about.
