Sony has launched a new campaign for MLB 14: The Show titled “Baseball is Better.” While part of it is taking knocks at other sports (especially soccer) it’s also just a lighthearted way to talk up the great elements of America’s pastime.
Sony has launched a new campaign for MLB 14: The Show titled “Baseball is Better.” While part of it is taking knocks at other sports (especially soccer) it’s also just a lighthearted way to talk up the great elements of America’s pastime.
Here Come The Zoomers: 16 To 24-Year-Olds Are Always Connected And Streaming
A recent report by GWI shows that today’s 16 to 24-year-olds are a lot like The…
Coachella Recap: Navigating The Influencer-Earned Media Mess
Earned media can be a complex topic, especially for brands that grow with audience engagement. If…
The Return Of ROI: Why Brands Should Rethink Earned Media Value
With only a fraction of US digital ad budgets devoted to earned media, the ability to…