Sony has launched a new campaign for MLB 14: The Show titled “Baseball is Better.” While part of it is taking knocks at other sports (especially soccer) it’s also just a lighthearted way to talk up the great elements of America’s pastime.
Sony has launched a new campaign for MLB 14: The Show titled “Baseball is Better.” While part of it is taking knocks at other sports (especially soccer) it’s also just a lighthearted way to talk up the great elements of America’s pastime.
How Max’s ‘Succession’ Won Earned Media And Boosted Its Ad-Supported Tier
Since its debut in 2018, Max’s drama series “Succession” has been one of the most-covered television…
What Marketers Can Learn From Post Malone’s Earned Media Value Success
For marketers, decoding the true value of social media interactions and PR coverage can be a…
Banking On Buzz: How The Met Gala Unlocks Crucial ROI
With higher stakes than ever, the most recent Met Gala reportedly generated over $1 billion in earned media…