The Super Bowl will already serve as a great haven for advertising, based upon the number ofpartners who have signed up to air ads. However, a pair of movie studios will be hitting the field as well, with special promotions set to tie in with the big game.
The Hollywood Reporter has revealed that 20th Century Fox will be teaming with the NFL to promote several of its forthcoming films, not only with presence during the Super Bowl, but also events leading up to Sunday’s conclusive game.
Several promotions will be aimed at Deadpool, Marvel Comics’ film adaptation that arrives in theaters Feb. 12. Along with an ad that will air during the game, Ryan Reynolds, who plays the smarmy superhero, is set to take part in promotional events. One includes serving chimichangas (a favorite delicacy for Deadpool) from a food truck on Friday, while another will have him and co-star T.J. Miller serving drinks, playing darts and more in a renamed Sister Margaret’s Bar on Saturday. The film will also hold its official press junket at the IMAX AMC Metreon in San Francisco that weekend near the site of Super Bowl 50 in Santa Clara.
Deadpool won’t be the only one getting exposure, though. Fox’s forthcoming summer blockbuster Independence Day: Resurgence will get some exposure, with stars from the film (including Jeff Goldblum and Liam Hemsworth) attending the Super Bowl, and a rumored ad as well. X-Men Apocalypse will also see some form of promotion, with a pair of stars from the film set to come up, and a trailer of its own to possibly air during the game.
Fox isn’t the only movie studio taking part. Disney will also have some form of presence, with both the pre-game show and Super Bowl. Sources told THR that the company has plenty of films lined up for promotion, including the animated Zootopia, the live-action The Jungle Book, Marvel Studios’ Captain America: Civil War, the sequels Alice Through the Looking Glass andFinding Dory, and possibly a hint of what’s to come with the late 2016 release Rogue One: A Star Wars Story. No word yet if these could get potential trailers during the game, but considering their appeal to millions of fans, it’s very likely.
Other studios that could possibly be taking part with the Super Bowl include Warner Bros., which may advertise its forthcoming superhero film Batman v Superman: Dawn of Justice in some capacity (though not confirmed yet), and Paramount, which may have a new trailer forTeenage Mutant Ninja Turtles: Out of the Shadows in the lineup.
For now, though, it appears to be mainly Deadpool’s show, and he probably wouldn’t have it any other way.