For the box office debut of DreamWorks’s How to Train Your Dragon, Hewlett-Packard put together a spiffy new commercial to showcase how HP technology has made the movie possible. HP and DreamWorks have worked together for over a decade. The spot is part of HP’s “Let’s do amazing” brand campaign (branding effort from 72andSunny), and features the film’s directors as well as stand-up comedian Rhys Darby.
“The ad celebrates HP’s partnership with DreamWorks, bringing viewers behind the scenes of the newest movie to see how HP technology makes the vision of the creators possible,” said Glenna Patton, vp of brand strategy at HP, according to Adweek. “It also demonstrates the strength and breadth of HP’s capabilities for the creative community.”
