Production company Endemol has announced that it has signed an agreement with Hulk Hogan. The producers of reality TV shows like Big Brother and Fear Factor will launch an online game in early 2011, with video content of Hogan who will appear to encourage players.

“Endemol Games UK is expanding into new areas and this deal marks one of our first third party licensing partnerships,” said Endemol Games UK MD Jurian van der Meer. “Hulk Hogan is an icon with massive global appeal and we aim to attract his fans with creative online slot games. This is a great addition to our portfolio.”