IGN and GameStop today announced a special partnership. They are integrating their online media and retail offerings in order to make a more unified experience for every part of the consumer experience.
As a part of this deal, IGN will create branded media advertising for GameStop.com. They will also be GameStop’s sales representative online, where advertisers will be able to buy branded ads for the retail site.
GameStop will buy ads for IGN.com and IGN content will appear on GameStop.com. There are also plans for cross-linking and opportunities for e-commerce on IGN.com.
The traffic on IGN and GameStop will be combined, adding the 7.2 million monthly uniques of GameStop to the 28.9 million that take in IGN s gaming content. This partnership reflects the relationship GameStop has with GameInformer (the retailer owns the magazine) and gives IGN a chance to grow its branded advertising.
Source: All Things Digital {link no longer active}
