The NPD is reporting that 14 percent for people who owned iPad six months or more are bailing out on PCs, with the number at 12 percent for holiday purchasers. While this seems to be less negative for PC sales than some thought, netbook cannibalization dropped 50 percent among recent iPad buyers compared to early adopters.
“The conventional wisdom that says tablet sales are eating into low- priced notebooks is most assuredly incorrect,” said Stephen Baker, vice president of industry analysis at NPD. “The over $500 Windows consumer notebooks market is where PC sales have been impacted the most, with a 25 percent decline from October 2010 to March 2011.”
“The explosion of computer sales when Windows 7 launched, as well as the huge increase in netbook sales at that time, are much more to blame for weak consumer PC sales growth than the iPad,” added Baker. “Overall it appears that the vast majority of iPad purchases to-date have been incremental to the consumer technology industry.”
Source: Beta News
