There are already opinions aplenty on the iPad, and Zogby Interactive [thanks Ad Week] has conducted a poll to get a better idea of consumer opinion on the name. When asked on a five point scale (with one denoting “very concise/creative” and five denoting “completely unimaginative/bland”) 37 percent gave a four or five, compared to 22 percent with one or two. A quarter gave it a score of three and 17 percent didn’t feel strongly about the name.
Notably, the prime demographic of 18-29 years old had the most negative reaction to the name, with 54 percent giving a four or five. All age groups, however, gave the title iPad more negative marks than not.
On the “starting price of $499” 55 percent said they think it’s too high, 20 percent said it’s at a good level and 25 percent weren’t sure; only one percent thought it wasn’t priced high enough. Regular Apple users were just as likely as not to say it was a decent price or too high, compared to non-users who were more than three times as likely to say it was too high.
The price will come down on the iPad over time, and will open doors for new consumers. While the name might be derided, it has brand value and, as Nintendo proved in the past with the Wii, ultimately some negative initial reaction isn’t so detrimental.
