Apple recently announced that they were no longer taking pre-orders for the iPhone 4 due to heavy demand. More subtly, the company revealed that the whole launch of the iPhone 4 has been pushed back; once scheduled for June 24, the iPhone 4 has slipped back to a July 14 release.
Sam Diaz of ZDNet notes that any other company would be roasted if this happened. “Consumers would be up-in-arms, demanding refunds, storming out of stores and swearing to not come back until these companies can get their acts together,” writes Diaz. “But this is Apple – and that means that the truly faithful will 1) keep trying, no matter the obstacles thrown at them and 2) forgive the shortcomings the moment they get a confirmation saying the order was successful. And the beauty of it is that this can pretty much happen without the PR team in Cupertino even having to think for a minute about ‘spin control.'”
Source: CBS News
