Rumors are that Apple will hold a major media event on October 4 to unveil the iPhone 5. The roll-out of the device is expected to come a few weeks after this revelation.
“And while the iPhone 5 is a much-anticipated handset, the event itself has a lot more importance for Apple than many previous ones,” writes John Paczkowski. “That’s because it will be newly installed CEO Tim Cook’s first big product introduction, and the place where the public will get a first lengthy impression of him that may well set the tone for Cook’s new role. So, like his predecessor, and as Jobs’s right-hand man and chosen successor, Cook is expected to be the main presenter at all big Apple media events going forward. That said, according to sources, he’s sure to have help from Apple lieutenants, such as marketing head Schiller, iOS chief Scott Forstall and Eddy Cue, recently named SVP of Internet Software and Services.”
Source: All Things D
