According to a new study from ShareThis, the iPhone is the most social device in the world. The study looked at billions of social actions from both desktop and mobile devices to see which ones did most of the sharing. The results showed that iPhone users were three times more likely to share something on their phone than they would on a desktop computer. They were also 1.5 times more likely to share something from an iPhone than they would from an Android device or a Blackberry. The study also showed that Facebook accounted for 60 percent of sharing on mobile devices, and that Pinterest is three times more popular on mobile than on the desktop.
The ShareThis study isn’t perfect. It’s only representative of sites that utilize their platform, which does not include apps such as Pinterest. Pinterest enjoys an overwhelming domination on the iPad; the study showed that 50 percent of the social activity on iPad came from Pinterest. This information still falls in line with trends of social network’s popularity on mobile devices. The study reinforces that people are more inclined to tap the share button on their iPhone than they are on the computer.
Source: TechCrunch
