Millennial Media issued a report called Mobile Mix that found that 56 percent of the impressions on the company’s mobile ad network were on Apple devices in June. The number of ads served to Apple devices also went up 36 percent month-over-month
Android devices saw a 23 percent increase in ad servings month-over-month. Millennial also noted that Android has benefited from significant momentum, having increased 439 percent since January. Android, which generated 11 percent of overall impressions, was third behind BlackBerry devices, which accounted for 17 percent of impressions.
Millennial Media also noted that iPad ad impressions jumped by 206 percent month-over-month in June.
Source: AdWeek
