Microsoft seems to have a thing for making its advertising campaign larger than most of its competitors. And we mean that literally.
Following stunts where enormous Windows Phone and Surface tablets were made for public events, Microsoft has now made a giant sized Xbox One, which was placed in a parking lot in Vancouver as part of a promotional push for the system.
First spotted by a Reddit user named Soupyhands, the system sets at 40 feet long and 20 feet wide, and contains “an unnamed surprise” of some sorts. Once people “pledge” enough Gamertags as part of the campaign, it will “unlock,” though it appears that the “pledges” need to be made in person.
The Xbox One hits retail shelves on November 22. No word yet on when the plus-size Xbox One might be available.
Source: The Verge