Kevin Butler, this time VP of Add More Awesome, is back to pitch Gran Turismo 5. It’s very tongue-in-cheek towards the long development cycle and may be one of the best Kevin Butler ads yet.
Kevin Butler, this time VP of Add More Awesome, is back to pitch Gran Turismo 5. It’s very tongue-in-cheek towards the long development cycle and may be one of the best Kevin Butler ads yet.
The Return Of ROI: Why Brands Should Rethink Earned Media Value
With only a fraction of US digital ad budgets devoted to earned media, the ability to…
Coachella Recap: Navigating The Influencer-Earned Media Mess
Earned media can be a complex topic, especially for brands that grow with audience engagement. If…
Banking On Buzz: How The Met Gala Unlocks Crucial ROI
With higher stakes than ever, the most recent Met Gala reportedly generated over $1 billion in earned media…