Usually, when kids head home to play video games, they turn to a console connected to the TV, grabbing a controller and playing for hours on end. There may be a changing of the guard as of late, though, as a new report indicates they prefer a different style of play.
A survey from NPD states that kids are increasing the time they spend playing mobile games. The Kids and Gaming 2013 report indicates that the habits for kids age 2-17 have gone through a shift over the last couple of years.
An online survey of mothers of more than 3,800 gaming children indicates that a whopping 53 percent have upped their time playing on smartphones, tablets and other mobile devices. This jump is at its highest with the 12-17 age bracket, with players spending approximately five to seven hours a week on apps.
“Kids embrace change, adopting new devices and technologies, for the experience of gaming and accessing other entertainment content and it is critical to understand the current mindset of the highly engaged 2-to-17 year-old gamer,” stated NPD analyst Liam Callahan. “Kids are engaged with mobile devices as less expensive tablets and an increasing amount of hand-me-down phones create greater accessibility to these platforms than before.”
Source: GamesIndustry International
