Plenty of good games released over the summer, but only a handful like Red Dead Redemption have been truly successful. Speaking at the Kaufman Brothers, L.P. Investor Conference in New York City, Take-Two CEO Ben Feder said that the bar has been raised for the quality of games.
“Our industry more than ever is driven by hit products,” said Feder. “Today, consumers are very careful with the way they spend their dollars. It’s a worldwide challenging environment, and yet they still come out to spend for great entertainment as we’ve shown with the phenomenal success of Red Dead Redemption. Good games don’t make it anymore, in fact, good is the new bad. Games have to be great, and there’s no company like Take-Two to make the best games in the industry.”
Feder then gave an illustration with his son who received a Wii, but now is too embarrassed to play it in front of his friends as an example about how the PS3 and Xbox 360 are now arresting some of Nintendo’s mojo. “What Sony and Microsoft have really done with Kinect and Move, especially Move, is provide a bridge for guys that are used to playing the Wii system with the wand and bringing them over to a HD system,” Feder explained. “The PS3 with Move, in my view, is the Wii HD system. I think maybe Mom isn’t playing, but the kids are ‘graduating,’ and Microsoft and Sony have both provided a bridge to bring them over.
“I do believe Nintendo did widen the audience; I can’t tell you how many people are going to ‘graduate,’ but I do believe they raised a generation of kids to play videogames that are now growing up and wanting a true HD experience, he added.
Source: IGN
