Jim Sonzero of Sonzero Films helped direct the cinematic sequences for Killzone 3, leading actors like Malcolm McDowell and Ray Winstone. The veteran developer also directed the cinematics for Resident Evil 5, the horror film Pulse and has also worked on comercials for companies like Coca-Cola, Verizon and Lexus.
“The blending of advertising and games is exciting and full of possibilities,” said Sonzero. “It won’t be long before game heroes will be used to endorse brands in cross promotions. I see tremendous opportunities for brands to reach the growing gaming audience.”
