Glu Mobile is expecting some record numbers for its 2014 revenue, up to $161.5 million for the year.  Despite a low point in the second quarter, the company looks to be well on pace to beat its expectations for the year, and the reason is simple: The huge success of its recent release, Kim Kardashian: Hollywood.

The game has taken off like a rocket since it launched, reaching the top 10 in mere days, and it’s currently sitting ahead of Supercell’s Hay Day and Boom Beach as well as King’s Farm Heroes SagaKim Kardashian: Hollywood is a game that recreates living the lifestyle of a Hollywood actress. Officially endorsed by the mega-star, the game has become a sales juggernaut, and, as a result, has netted both Glu and Kardashian a great deal of money, set to make $200 million this year alone.

So why is this simulation so popular. There are a number of reasons. Besides having Kardashian’s name attached (she continues to be a big draw in the media, especially with her marriage to rapper Kanye West), Hollywood is quite a draw when it comes to the female gaming demographic. That’s not to say only girls play it, but it does draw a large female audience, creating a female to male ratio of 3 to 1, the opposite of something like Supercell’s Clash of Clans.

There’s also no question that Kardashian is an ideal fit for a game of this nature, as players can take part in a number of activities in Hollywood that fit the high-profile lifestyle, whether it’s photo shoots or something along those lines. Kardashian’s dedicated fans follow her every fashion move, and the game is the best way for these extreme fans to closely follow the reality superstar.

Finally, Hollywood does provide a new twist on games, when so many other releases are relying on proven formulas, like Candy Crush Saga and the match-three puzzle scenario. While it does show similarities to Pocket Gems’ Campus Life, which was released back in 2012, it does provide an alternative take on living in Hollywood, providing a fresh approach.

Kim Kardashian: Hollywood is available now for iPhone & iPad and Android.

Source: Mobile Dev Memo