Microsoft has announced that the Kinect hardware has sold over one million units in its first 10 days of availability. They say that Kinect is set to sell five million by the end of 2010.

We are appreciative of the response we have seen from consumers that has culminated in sales of more than 1 million units in the first 10 days on the market for Kinect for Xbox 360, said Don Mattrick, president of the Interactive Entertainment Business at Microsoft. This is a great start to the holiday season, and we will continue to work with our retailer partners to keep pace with high demand and deliver against our plan to sell more than 5 million Kinect sensors worldwide by the end of this year.

We have seen tremendous excitement from customers for Kinect for Xbox 360, said Chris Homeister, senior vice president and general manager of the home entertainment group at Best Buy. There were lines of customers at our stores all over the country on the night of the Kinect launch, and thousands more are trying it for themselves in our stores every day. It s no surprise Microsoft has already surpassed 1 million units sold, and we expect Kinect to be one of the must-have gifts at Best Buy this holiday.