Cartoon Network and LEGO have joined forces on a number of TV series and projects, including the recently released Legends of Chima TV series. They are now teaming up again for a new original IP, called LEGO Mixels, combining programming, games, and toys in a transmedia powerhouse.
The animations will be short-form videos on the air and on Cartoon Network’s website. An online mobile game will be made to converge with the TV series, and of course both will be supplemented by LEGO’s famous buildable toys. Cartoon Network and LEGO are hoping to create a multi-faceted experience for children by combining games with television in a way similar to Trion Worlds’ Defiance. By uniting games, TV, and toys, LEGO and Cartoon Network are looking to engage their fans and make them feel like they are part of the universe across platforms.
Source: Promaxbda
