LEGO has seen a great number of successes in video games over the years, including games based on Pirates of the Caribbean, Star Wars and Harry Potter. However, its next iteration could see the introduction of physical toys onto the market, similar to what Activision has done with Skylanders and what Disney recently did with the Infinity project.
LEGO will launch a new game next summer called LEGO Minifigures Online that will take advantage of collectible figurine, which players can then use in a virtual game to coincide with their release. The figures will be sold in “blind bags” so players won’t know what to expect from their figure purchases, unlike the other games mentioned above.
“We want players to get the same feeling they get from unwrapping a figure as when they get that character in game,” explained Lawrence Poe, executive producer at Funcom, during the game’s first demos at Gamescom.
“LEGO games come with certain expectations of quality – and LEGO has very high values as a company – so Minifigures Online has to reflect all of that.”
The game will release on PC, iOS and Android.
Source: MCV
