Viral videos and games are all the rage, and Lexus has decided to put a new spin on things with their latest campaign. They’ve made a interactive video for the CT 200h that combines interactivity with high production values.

The video lets the player direct Tony, who is trying to keep the Lexus CT 200h out of criminal hands. It looks pretty slick, and is a great way to show off the features and the pleasing aesthetic of the luxury hatchback hybrid.

See it for yourself at www.lexusdarkride.com.