Lima Sky COO Matt Turetzky doesn’t think Apple and Google should do more to patrol their digital storefronts to root out clones. In fact, he isn’t that distressed about Doodle Jump clones at all.
“We’ve seen some great games come out that seem to be inspired by Doodle Jump,” Turetzky said. “I don’t think games like that are to be worried about. They are a net positive as they challenge us to think differently and work harder. The lesser clones are generally not worth thinking about unless they are intentionally trying to confuse gamers.”
“There are so many opportunities for us to grow the brand that we haven’t pursued previously,” he added. “This year will see our most aggressive release schedule ever with several new Doodle Jump launches across multiple platforms, including some beyond mobile. We have a very large Chinese iOS user base but have yet to launch there on Android. We are also launching a merchandising program now that some of the other less successful app-related product has cleared out.”
Source: GamesIndustry.biz
