Analyst firm Cowen and Company has lowered the U.S. forecast for Activision’s DJ Hero by more than 50 percent, reports Edge-Online. The firm’s Doug Creutz says the adjustment is based on lower than expected pre-order sales. The original forecasts for the game s unit sales in the U.S. have been reduced from 1.6 million to 600,000 for Q4 2009, and 2.5 million to 950,000 for the first-year. Creutz says the franchise remains an important one for Activision. Mirroring comments made by Red Octane’s Kai Huang, he says “DJ Hero” could have a gradual growth curve and reach its potential over several iterations.
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