Machinima has announced that its Xbox 360 app is one of the fastest downloaded Xbox apps in the last 12 months. The app features full access to all Machinima programming and content exclusive to the Xbox 360.
“We worked with Machinima in the past to launch the digital series Halo 4: Forward Unto Dawn, and knew that they would be an ideal partner for the release of our first global app,” said Microsoft’s director of Xbox programming Larry Hryb. “The sheer volume of downloads is a great milestone that demonstrates the popularity of Machinima among Xbox owners.”
“We are excited to be the first global app on Xbox 360. The overwhelmingly positive response from the consumers validates the true worldwide power of the Machinima audience and brand,” said Machinima CEO Allen DeBevoise. “We know our audience watches video on Xbox. Developing the Machinima app makes it easier for them to watch, engage with, and share our content.”
