Majesco has announced that it has acquired Quick Hit as a move to increase its social game holdings. Jeffrey Anderson, founder and CEO of Quick Hit, will join the Majesco team as its Senior Vice President of Social Games and will help manage Cooking Mama Friends Cafe, Parking Wars 2 and Bananagrams, as well as unannounced social and mobile products currently in development.
“Social gaming is an exploding sector and our acquisition of Quick Hit allows us to take a leadership role in developing top free-to-play titles,” said Jesse Sutton, Chief Executive Officer, Majesco Entertainment. “We’ve always felt that having our own development team was critical to building the know-how needed to succeed in the social games market. I am ecstatic that we were able to land a group of this caliber and a seasoned executive in Jeff Anderson in such a competitive marketplace.”
“Majesco’s social games plan is exciting and their past experience identifying and bringing major brands to gaming fits well with our collective vision of the free-to-play space,” said Anderson. “We are looking forward to leading Majesco’s online and mobile strategy into the future.”
