Lance Armstrong sponsor Giro Helmets figured out a new way to make a custom helmet for the cyclist. The company spent $15,000 to create a lifelike replica of the rider in his time trial position. You can check out the process of scanning Armstrong below.
This project was really driven by Giro, says Armstrong. They went way outside of cycling to look at different sports and concepts.
The company was able to better try out different helmets without Armstrong present. We made about a hundred different helmets and tried them on the model, Bullock says. We had five different wind tunnel sessions since the start of the year on this project.The advantage on drag could be minimal, but with a very competitive Tour de France this year, even a few seconds might make a difference. I have seen tremendous technology changes throughout my career, Armstrong says. There is demand all around to innovate and rapidly try and test new ideas and technologies.
Source: Wired
