Marketing firm Alterian has conducted a survey showing that a great majority of marketers will invest in social media in 2010, with nearly half shifting over a significant portion of their direct marketing budget. As reported in Washington Post, the firm surveyed 1,068 marketing professionals who were primarily based in North America and Europe. It found that 66 percent will invest marketing dollars in social media campaigns this year. Within that set, 40 percent said they would be shifting more than one-fifth of their direct marketing budget to social net outreach. In other results reported by the outlet, Alterian’s survey showed 36 percent are investing in social media monitoring tools, and that 51 percent are moving away from campaign-centric direct marketing to embrace customer engagement through multiple channels.


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