Messing with Mother Nature just became a marketing technique. Cream reports that German car rental company Sixt has harnessed the same rain cloud dispersal technique used at the 2008 Summer Olympics in Beijing to promote rentals of its convertible cars. The technique involves seeding clouds with silver iodide to speed up the process of precipitation, therefore lessening cloudy and rainy weather periods. It’s commonly used by airports to combat fog. Sixt used the technique last summer in Halle, Germany, known as one of Europe’s wettest cities. The company hired a military pilot to disperse the chemical using infrared air-to-air missiles whenever rain threatened the city. Cream says as a result Sixt’s hired pilot has been hailed as a local hero responsible for the best July weather on record.
Read more at Cream.
