With the popularity of Marvel’s Avengers franchise, it’s a bit surprising that there haven’t been too many video game tie-ins with the series, especially with the sequel, Age of Ultron, on tap to arrive in theaters on May 1, 2015. However, Marvel wants to assure fans that, indeed, one is coming. It’s just a matter of finding the right game partner.
Marvel’s head of games, TO Jefferson, stated that the company is taking a careful approach to movie game tie-ins. “I think the fact that there wasn’t an Avengers game turned out in time for the film is indicative of Marvel’s new attitude and the approach to how we find partners and build games,” said Jefferson. “I think in the heyday of the movie licensed game, these games were popping out all the time and most of them sucked.”
Sega had previously released games featuring Avengers characters, including Captain America and Thor, but they were less than well-received. “We got a bloody nose on both of those,” added Jefferson. He also believes a game can succeed following three key points: “Fun and engaging gameplay, true to the characters, (and) compelling story. Without hitting those notes, we shouldn’t do it.”
As far as when an Avengers game will arrive, Jefferson believes, “The Avengers game will come when we have the right partner, that has the right vision, that has the time to develop a strong, competitive triple-A title and wants to do it right.”