Adidas is revisiting Star Wars branded apparel with a second line of Adidas Originals drawing designs from the classic first three films in the sci-fi franchise. Fast Company says the line is a more inspired take than the company s first attempt. Adidas introduced Star Wars themed sports apparel in 2007 that amounted to slapping the Star Wars logo and color schemes on sneakers. This time, the company has created unique looking products with patterns lifted from some of the IP’s most recognizable production design elements. Check it out at Fast Company.
May The Force Be On You
Recommended For You
What Marketers Can Learn From Post Malone’s Earned Media Value Success
For marketers, decoding the true value of social media interactions and PR coverage can be a…
Podcasts Deliver On ROI And Engagement: Here’s How To Launch Your Strategy
Even in the midst of uncertainty, podcasts are providing brand marketers with new opportunities to drive…
How Max’s ‘Succession’ Won Earned Media And Boosted Its Ad-Supported Tier
Since its debut in 2018, Max’s drama series “Succession” has been one of the most-covered television…