Mediatonic has added a new office in Brighton, U.K. The plan is to add 50 new personnel and focus on live operations, cloud infrastructure and analytics for Mediatonic’s mobile, free-to-play and cross platform titles like Monsters (Probably) Stole My Princess, Foul Play and Superbia.

“Having lived in Brighton and Hove for many years it’s obvious how much creative and technical talent can be found on the doorstep,” said CEO Dave Bailey. “Plus, a city this vibrant makes an awesome setting for making games.”