DreamWorks Animation and Zynga have announced a 24-hour collaboration with Megamind. The Mega-Farm will be accessible to all 17 million game players on FarmVille, letting users collect a special Mega-Grow formula, which helps players to instantly grow crops without wilting; there’s also a collectible decorative item for players to feature in their own farms.
FarmVille’s extraordinary reach in the social media and gaming space is unparalleled and we are thrilled to work with Zynga to bring Megamind into their online world, said Anne Globe, Head of Worldwide Marketing for DreamWorks Animation. Through this first-of-its-kind global collaboration, we look forward to reaching movie lovers and FarmVille fans in innovative and engaging ways on their very own farms starting tomorrow.
We’re excited to bring one of the most highly anticipated films of the year to FarmVille and create a unique entertainment experience for FarmVille players worldwide, said Manny Anekal, Global Director of Brand Advertising at Zynga. It s an innovative and fun way to connect Megamind and DreamWorks Animation fans through the world s most popular social game.
