Gamasutra reports that Peter Dille, Sony’s PlayStation Network vice president, and Alan Cohen, CEO of ad firm OMD USA, are this year’s keynote speakers at the MI6 Conference. The game marketing conference is scheduled to take place April 1 in San Francisco. Organizers said that Dille is giving a talk titled Redefining the Digital Living Room, while Cohen is gearing up a talk on media strategy aimed at game marketers. Read more and access the conference site at Gamasutra.
MI6 Conference Keynotes Announced
Recommended For You
How Max’s ‘Succession’ Won Earned Media And Boosted Its Ad-Supported Tier
Since its debut in 2018, Max’s drama series “Succession” has been one of the most-covered television…
Banking On Buzz: How The Met Gala Unlocks Crucial ROI
With higher stakes than ever, the most recent Met Gala reportedly generated over $1 billion in earned media…
Marketers See Retail Media As 2023’s Most Effective Digital Channel
While only 22 percent of American digital advertisers used retail media as a part of their…