MI6 recently announced the winners at their annual Game Marketing Conference Awards. Halo: Reach, Assassin’s Creed Brotherhood and Call of Duty: Black Ops all received multiple awards, with the Xbox Marketing team getting a nod for all their efforts during the year.
Full awards as follows:
MI6 Marketing Team of the Year
Xbox Marketing
MI6 Agency of the Year
The Ant Farm
MI6 Media Partner of the Year
Spike / GT
Outstanding TV or Theatrical Ad
GOLD
There’s a Soldier In All of Us {link no longer active}
SILVER
Halo: Reach “Deliver Hope” :60 {link no longer active}
BRONZE
Splinter Cell Conviction – “TV60” {link no longer active}
Outstanding TV or Theatrical Ad Campaign
GOLD
Kinect Launch Campaign
SILVER
Star Wars: The Force Unleashed II TV and Theatrical Campaign
BRONZE
Need for Speed Hot Pursuit Valets
Funniest Video Asset
GOLD
Halo: Reach The Ultimate Halo Smackdown
SILVER
TMZ / VGA viral clip
BRONZE
NBA 2K11 – Jordan Moments Longform
Outstanding Promotional Trailer
GOLD
Halo: Reach “Deliver Hope”
SILVER
Assassin’s Creed Brotherhood E3 CG Trailer
BRONZE
Halo: Reach “Birth of a Spartan”
Best Game Footage Trailer
GOLD
Assassin s Creed Brotherhood Enter Rome Single-Player Gameplay Trailer
SILVER
Crysis 2 The Wall
BRONZE
LittleBigPlanet2 – Actions Trailer
Best Long Format Promotional Content
GOLD
GTTV Presents God of War: Last Titan Standing Launch Special
SILVER
Star Wars: The Force Unleashed II E3 2010 Trailer
BRONZE
Star Wars: The Old Republic “Hope” E3 2010 Trailer
Best Co-Branding and Video Asset
GOLD
ABC Family s Melissa & Joey /Just Dance integration
SILVER
Ubisoft’s Just Dance 2 and MTV’s Jersey Shore
BRONZE
Assassin’s Creed Brotherhood : Gamestop TV : Harlequin Doodle Dandy
Integrated Media Marketing Categories
Outstanding Overall Marketing Campaign of the Year
GOLD
Your Mom Hates Dead Space 2
SILVER
Halo: Reach
BRONZE
Call of Duty: Black Ops
Outstanding Overall Marketing Campaign – Family Entertainment
GOLD
Just Dance 2 Marketing Campaign
SILVER
Disney Epic Mickey
BRONZE
Star Wars: Clone Wars Adventures Marketing Campaign
Thinking Outside of the Box Award – Marketing
GOLD
Alan Wake Mobile Flashlight
SILVER
EA SPORTS Madden NFL 11 & Doritos: Change the Game
BRONZE
EA Sports Bootflows
Outdoor, Out-of-home, Print and Poster Categories
Standout Print Campaign
GOLD
Batman: Arkham City
SILVER
Disney Epic Mickey – Double Spread Accolade Ad
BRONZE
EA SPORTS NBA JAM
Standout Outdoor Advertising
GOLD
Call of Duty: Black Ops – “Sitting Bull”
SILVER
Disney Epic Mickey OUTDOOR
BRONZE
Star Wars: The Force Unleashed II OOH Wildpostings
Standout Overall POP Display
GOLD
Halo: Reach Hero Display
SILVER
Halo: Reach Half Pallet DIsplay
BRONZE
Kinectimals Toys R US Feature Shop Endcap
Best Product Packaging
GOLD
Assassin’s Creed Brotherhood
SILVER
StarCraft II: Wings of Liberty Standard Edition
BRONZE
Call of Duty Black Ops
Best Limited Edition, Special Edition or Collection’s Edition Packaging
GOLD
Halo: Reach Legendary Edition
SILVER
Bioshock 2 Special Edition
BRONZE
Fable III Limited Collector’s Edition
Best Showing At a Trade Event
GOLD
Burgerstorm
SILVER
Zombie Makeovers at PAX
BRONZE
Homefront E3 2010
Interactive Categories
Best Website For a Product
GOLD
Halo: Reach “Monument of Light”
SILVER
LEGO Star Wars III Website
BRONZE
Mafia 2 Website
Best Website For a Product – Family Entertainment
GOLD
LEGO Star Wars III Website
SILVER
Kinect.me
BRONZE
uDraw Teaser Website
Best Online Advertising Campaign
GOLD
Fallout: New Vegas – Online Advertising Campaign
SILVER
Playstation.com Homepage Banner Campaign
BRONZE
EA SPORTS Madden NFL 11 Plan Accordingly
Best Community Based Web Experience
GOLD
LEGO Star Wars III Website
SILVER
World of Warcraft: Cataclysm – ‘Your Fortune Awaits’ Campaign
BRONZE
Halo: Reach “Monument of Light”
Best Online Take-over/Road Block/Rich Media Unit
GOLD
Halo: Reach YouTube Masthead – ‘Clicktacular’
SILVER
Mass Effect 2 – Diorama
BRONZE
Alan Wake Homepage Takeover “Darkness”
Best Use of Online Media Or Use of Online Social Media Marketing
GOLD
Rabbids Travel in Time Flash Game
SILVER
EA SPORTS MMA Sherdog Branded Content
BRONZE
Splinter Cell: The Search for Sam Fisher
MI6 Creative Craft Categories
Sharpest Edge Award – Best Editing
GOLD
LittleBigPlanet2 – Actions Trailer
SILVER
Launch Trailer – Michael Jackson The Experience
BRONZE
StarCraft II: Wings of Liberty TV Commercial
Sharpest Edge Award – Best Editing
GOLD
Mafia 2 – Kick In The Head Trailer
SILVER
LittleBigPlanet2 – Actions Trailer
BRONZE
DJ Hero 2 – Beatboxer
Best Use of Sound
GOLD
Crysis 2 The Wall
SILVER
Call of Duty: Black Ops – Launch
BRONZE
DJ Hero 2 – Beatboxer
Best Copywriting For Static Media or Online
GOLD
Homefront “Home is Where the War is”
SILVER
GoldenEye 007 – Friends Don’t Let Friends
Best Copywriting For a Video Asset
GOLD
Call of Duty: Black Ops – Ask Not
SILVER
Dead Space 2: Story Recap Video
BRONZE
Split Second “Vines”
Best Product Logo Design
GOLD
Bulletstorm Logo Animations
SILVER
God of War III
BRONZE
Kinectimals
Best Key Art
GOLD
Star Wars: The Force Unleashed II Print Campaign
SILVER
Brink – Key Art
BRONZE
Alan Wake
Best Brand/Product Integration In A Game
GOLD
Gatorade and Madden 2011
SILVER
Free Realms and TinkerBell Integration
Most Creative New Product Announcement
GOLD
Kinect “Kinect.me”
SILVER
EA SPORTS Madden NFL 11 & Doritos: Change the Game
Most Effective Viral Marketing/Promotion
GOLD
Halo: Reach The Ultimate Halo Smackdown
SILVER
Bioshock 2- The Manhunt
BRONZE
Your Shape Fitness Evolved: Boot Camp Pre-Launch Campaign
Best Limited Edition or Collectors Edition
GOLD
Assassin’s Creed Brotherhood Collector’s Edition
SILVER
World of Warcraft: Cataclysm Collector’s Edition
BRONZE
Star Wars: The Force Unleashed II Collector’s Edition
Best Swag
GOLD
Assassin’s Creed Brotherhood “Doctor Jack-in-the-Box” Collectible
SILVER
Vindictus’s Red Gnoll Chieftain Spirit Hoods
BRONZE
Zombie Makeovers at PAX
Most Effective Buzz Creation
GOLD
Kinect “You Are the Controller” Retail Teaser Campaign
SILVER
Heavy Rain
BRONZE
Splinter Cell Conviction “Set in Stone” Buzz Tactic
Don’t You Wish You’d Thought of This – Miscellaneous
GOLD
Halo: Reach Remember Reach
SILVER
Plants vs. Zombies E3 Breakdance Competition
BRONZE
EA SPORTS – EA SPORTS Madden NFL 11 Rivalry Tour for NFL Network Thursday Night Football
Best Work Never Seen
GOLD
YourShape Fitness Evolved: Outtakes
SILVER
Tween World
BRONZE
Kane and Lynch 2
