Some consumers and game developers rue the fact that the Xbox 360 contains no support for Blu-ray. While Microsoft has been dismissive of such complaints in the past, Stephen McGill, Microsoft U.K.’s Xbox & Entertainment Director, makes the company’s perspective on the HD storage format clear.

I think people may have spoken about that originally, but that’s long gone. I think people now recognize what a smart decision it was to keep the pricing low, and actually Blu-ray is going to be passed by as a format. People have moved through from DVDs to digital downloads and digital streaming, so we offer full HD 1080p Blu-ray quality streaming instantly, no download, no delay. So, who needs Blu-ray