Microsoft has indicated that they have seen double-digit engagement results for the NUads experience on Xbox Live, with particularly positive results for interactive polls. The NUads were begun in the Fall 2012 in North America and the U.K., seeing participation from brands like Subway and Toyota.
“When we launched NUads, we redefined the 30-second spot,” said Ross Honey, general manager of Xbox Live Entertainment and Advertising. “These results show that NUads is a real breakthrough in TV advertising, and you can expect more investment from us when it comes to this new ad format and video advertising in general.”
Brands are pleased with the engagement that they get via polls or Xbox Kinect. Microsoft will be seeking out more media partners going forward for video advertising on Xbox Live.
“Consumers want a relevant and engaging experience when watching TV,” said Dionne Colvin, national media manager, Toyota Motor Sales USA. “NUads was a new format for our advertising, but we saw an opportunity to try something new, and the results exceeded our expectations.”
“We’re thrilled with the results of our first NUads experience,” said Kathleen Bell, director of Marketing, Subway Restaurants in Canada. “We’re always looking for new ways to engage with our fans and deliver a customized experience to them. Taking part in this exciting program has given us the ability to further target our audience and get real-time feedback from them through a new and interactive platform.”
