Microsoft is confident in Windows Phone 7, even if the consumer response has been somewhat mixed. “I’m pretty proud of our track record,” said Darren Huston, cvp, consumer and online at Microsoft. “As a company we’re starting to get on the front foot again with innovation.”
Huston noted at the Monaco Media Forum that the key with a mobile device is “360-degree marketing.” One of those ways is working with brands to make utility apps, like a J&J app that updates diabetics on their insulin levels with health information, an American Express app that shows local guide information and a Ford Volt app that has a casual game.
Source: AdWeek
