Microsoft had a hugely successful Christmas in 2010 in no small part due to the Kinect being one of the fastest selling electronics devices ever. Still, Microsoft marketing director Michael Johnson thinks that the company can best that effort this year with their new game offerings.
“We think we can [top last Christmas] because this year what we’re trying to do is a combination of continuing to innovate and have new things, plus big IP like Disney and Star Wars,” said Johnson. “By bringing in new entertainment properties it makes it so that we’re not just going after the hardcore gamer – we have great games for them – but we’re not just going after the broad customer either. We have a full range of experiences for the full range of customers.”
“There could be a very near future where somebody buys an Xbox 360 just for entertainment – because using your voice to engage with entertainment is something that they want to have,” he added.
Source: CVG {link no longer active}
